“The Patent Monetization Cookbook: The Who, What, Where, When, Why and How...” Mayer et. al. All Hands Meeting (December 2011)
Even within a single organization several theories about how to monetize intellectual property can exist. We look into how to help you reconcile these different viewpoints to establish a clear business case and keep everyone on the same page.
“The Patent Monetization Cookbook: The Who, What, Where, When, Why and How...” Mayer et. al. All Hands Meeting (December 2011), available here.